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Meanwhile, for BB applications, Everi games are now available to a network of more than 35 sites via services provided by third-party partners.

However, the company has developed its own proprietary remote game server RGS , which is currently before Gaming Laboratories International for certification.

That content, in all its variations, will be on display this month in Las Vegas for all to see. Not surprisingly, the new wave of video-gambling games has seen its share of wipeouts.

As with any new industry, this will take time, patience, cooperation and, of course, fun and exciting games that people tell their friends about. Do casinos have to attract younger players to help these games get a foothold, or do the games come first, to bring in the younger players?

The larger group of younger casino visitors is assured, cer-. You will see younger visitors. Can you break down that audience by age, gender, etc.?

Is there any spillover into older generations, the people who are already regular casino patrons? However, our average player is 36 compared to the average slot player, who is 58, per the American Gaming Association.

Our player age curve is the perfect complement to slots, with our attraction for players over 50 as the lowest segment and players under 40 as our largest.

We tend to be pretty evenly split between male and female, with some games leaning towards one side or the other.

We have a significant amount of unrated players, meaning most casinos are seeing Gamblit games as new revenue. Connect to PMI for savings in time and money PMI specializes in 1st class through luxury hospitality and gaming projects globally.

Some of our first-wave games lasted more than a minute between wagers versus approximately six seconds for a slot machine.

Striking the right balance between a captivating experience and financial results will be important in order to engage and monetize this younger player.

Beyond nostalgic appeal, how does your version tune it up for casinos? We have very high expectations for Pac-Man: We co-developed the game in a rare partnership with Bandai Namco Amusement, which has been amazing to work with.

The development team in Tokyo has kept all the things that make Pac-Man incredibly fun, while implementing a straightforward wagering mechanic and system under our guidance.

Given that Pac-Man is the most popular video game character of all time and the controls are easy to pick up, we think it will have massive universal and broad age appeal.

We certainly saw that at G2E last year when the game made its world debut. You just launched Deal or No Deal, both single-player and multi-player versions.

Can you describe that game and how it plays? How do you choose these brands, by the way? Why Deal or No Deal, for instance? Players either battle it out against other players on our Model G multi-player table or against the house on our TriStation single-player system.

Both DOND experiences are true to the game show while giving players the familiarity of poker. What do we like to play? Why do you think Cut the Rope has such widespread appeal?

Very few apps in existence have crossed that billion-download mark; Cut the Rope achieved that success largely due to the adorable nature of Om Nom, the main character, the fun of the puzzles, and engaging game play.

What else will you be talking about at G2E? Where are Gamblit Games being played right now? Keith Kruczynski, the director of game development, made his name during 12 years in the same position for the former Bally Technologies, where he was one of the primary developers of a parade of hit games.

Despite that enviable stable of slot-sector experience, as far as slot machines go, Gaming Arts is a startup. Bingo Beginnings Gaming Arts was founded in by David Colvin, an inventor with success in patents and IP who formed the company after purchasing the bingo and keno divisions of Las Vegas Gaming, Inc.

Colvin, who is CEO of the company, started Gaming Arts with a few employees, but steadily grew the company into one of the leading suppliers in the bingo and keno markets.

Gaming Arts currently stands at more than 60 employees, and the company is licensed in nearly 80 jurisdictions throughout the U.

The company provides bingo supplies and systems to run live keno operations to hundreds of operators, and is creator and underwriter of more than proprietary bingo and keno games and technology.

Gaming Arts is clearly established in the gaming industry as a prominent supplier for bingo and keno. But that slot-machine thing?

There would remain a solid focus on the core businesses of keno and bingo, but Dreitzer would also help bring the company into the Class III casino slot business.

With the solid foundation of an amazing team that had already been put together by the Colvins, led by GM Moises Navarrete, a solid foundation was there to build upon from day one.

In April, he brought in Venneman and Babler. As of August, Dreitzer had assembled a staff of some 20 veteran slot developers, mathematicians, and sales and marketing executives, with a combined plus years of experience in developing and marketing slot machines.

Launching a startup slot supply operation is a new experience for Venneman, and for most other members of the new Gaming Arts team. But it is an opportunity they relish.

So we have just one direction to go. Keno, Bingo and Slots As chief commercial officer, Venneman not only oversees the product plan for slots, but is responsible for growing the core keno and bingo businesses as well—a learning curve she conquered early on.

The company also provides operators with keno kiosks, allowing players to pick a game, enter their numbers and print a ticket.

Players can take the tickets home with them, watch the keno drawing on a mobile app, and return to the kiosk later to redeem winnings.

On the bingo side, in addition to its business of supplying bingo games, equipment, paper and daubers, Gaming Arts has developed several system products designed to inject some life—and profitability—into drab bingo games.

The supplier insures the prize in this side bet as well, even if two players win the top prize. The game recently launched at the Plaza in Downtown Las Vegas.

SuperPromo offers every conceivable casino promotion and more. Finally, Gaming Arts offers a suite of electronic gaming machines that are pure U.

SuperBingo is a first-of-its-kind electronic bingo game that offers high play rates coupled with highly differentiated game mechanics.

Ultimate Bingo offers the same game play on up to nine different cards at once, with the same available progressive prize.

Both are available in either the patent-pending Phocus U upright or Phocus S slant-top cabinets, with denominations configurable by the operator.

We can custombuild it without having to worry about Unity or Windows licenses. That has made this effort really exciting, and advantageous for us.

One primary-game mystery event is a perceived skill-stop that gives the player three chances to improve a reel result. A free-game event offers the player a choice of volatility for the bonus.

Games in this series are ways-to-win games, with no traditional paylines and wins returned for adjacent symbols.

Dice Seeker is a group of games utilizing a top-screen dice feature. Games like Viking Invasion feature dice that light up and award bonuses according to the number of pips on the die that lights up.

Gaming Arts is augmenting its first slot machines with a series of EGMs that replicate live table games in a single-player machine series called Casino Wizard.

The first two entries, Casino Wizard Blackjack and Casino Wizard Baccarat, offer players the same odds as the live games, but the company is offering a number of side-bet features to increase operator hold.

And, we think our games are going to resonate with the players. The company, of course, had been well-known as a game manufacturer long before it ever produced a slot machine, its biggest hit, the Golden Tee Golf arcade and tavern game, still popular 30 years after its launch.

But the company achieved success as a slot manufacturer almost immediately after its Global Gaming Expo debut in Such success in a new industry boils down to two crucial factors for IT: First, the company has been able to transfer mastery of game mechanics from the amusement-game industry to casino slots, arguably better than any other company that has straddled both industries.

Since , the company has averaged around 80 percent growth in yearover-year sales revenue, and is shaping up to be another record year. To prepare for its 11th G2E, the company is writing a new chapter in its growth story.

Last year, the company opened an office in Las Vegas, housing two additional internal game development studios. That brings the development staff to a total of seven studios, with five housed in its Vernon Hills, Illinois headquarters.

Our games focus on math first, features second, and finally, on wrapping a beautiful design around each. The V55 features a inch, flat-screen 4K vertical full-touch monitor, making it the largest screen on a core cabinet in the industry.

The series is launching with Clinko Winning Wall, a line video slot that uses that big inch monitor for a mystery-bonus pachinko game.

When triggered randomly, the big screen transforms into a colorful pachinko board with pegs displaying different awards. The ball bounces from peg to peg as it falls from the top of the screen down to the reels, awarding the prize the ball hits, including credit amounts, added wilds, sym-.

During free spins, there are jackpot pegs added to the board, corresponding to three progressive jackpots at the top of the big screen.

Bars Up features a traditional-style slot game on dual line reel arrays. Game play centers on classic bar symbols, and a simple but clever game mechanic: When a gold bar symbol lands, it upgrades the bar symbols on its reel set, turning single bars into double bars and double bars into triple bars.

A free spin event continues as long as at least one bar symbol lands in a spin. When a bar lands in a free spin, it cascades down to the lowest unoccupied position and locks in place.

Filling the entire screen with bars awards an additional credit amount. Three bonus symbols trigger a picking bonus in which the player touches symbols to match three symbols corresponding to one of five progressive bonuses.

The screen reveals what was behind the icons not selected, to drive that point home with players. DreamStar uses the big screen for another unique game mechanic, themed around a DreamStar that is the center of a celestial solar system.

If the DreamStar symbol lands in the line base game, it activates a second line reel array. All wilds on the bottom screen are copied onto the second reel set.

The process is repeated to create a third reel set if the DreamStar. A progressive bonus transforms the entire big screen into beautiful 4K animation of the DreamStar solar system, and players spin planetary rings to match planets to win a progressive.

Random bonus features occur when the Liberty Bell rings, with the player qualifying for more bonus features by betting up. The game, featuring fast cars, jewels, cocktails and other icons of the high-roller lifestyle, features a two-level bonus wheel spin to win credits, multipliers or one of six progressive jackpots.

Credit awards won on the outer wheel can be multiplied up to 4X by the inner wheel. This version includes an expandingreels feature that grows the array from three rows of symbols per reel up to seven rows, as the dragons drop to reveal symbols and expand the reel set, row by row.

According to Harte, the Simple Sign Kit has increased game performance an average of 30 percent when used in banks of games since its introduction.

Harte says it was designed to answer customer complaints regarding expensive digital signage and Plexiglas wedges with complicated printed inserts used in marketing signage.

Infinity Edge is a brilliant 4K LCD video wedge that displays motion graphics and custom casino-branded content, built to tie V55 cabinets together in a compelling display.

The V55 Edge will debut at G2E in several configurations. We plan to offer three different types of content—abstract attract content, game-specific content or casino-specific content.

It can be be customized to attract different audiences. In the Incredistars platform, the V55 screen displays three reel sets, and the player can use them to play any mix of the three available games.

The huge Skybox monitor is unlocked during free spins, where the entire monitor is full of instant credit awards and additional free spins.

Every other spin, SkyRing Scatters are dropped onto the Skybox. If a SkyRing lands on an arrow symbol, the player wins all prizes that the arrow points to, totaling up to four awards.

The first installation of IT games in Ontario occurred over the summer, and more titles will be introduced through the end of the year.

Meanwhile, one of the newest casino developments for IT involves its flagship amusement brand, Golden Tee Golf. At the start of the 21st century, International Game Technology dominated the slot market with anywhere from 70 percent to 75 percent market share.

Today, while IGT still sells more slot machines than any other North American supplier, the overall pie is dominated not by one, but by four companies.

Over the past few years, IGT has worked to change that, with meticulous market and player research. One laser focus has been to bring IGT back to the top of the market for core video slots, a space it absolutely owned in the early s that had slipped away as competition grew.

Brennan offers the Fortune Coin video slot as a prime example of test-bank success. Operators are recognizing the benefits as well. The CrystalCurve, with its inch curved 4K HD portrait monitor, has proven a versatile form factor for a wealth of core video content, as well as premium.

The CrystalDual 27, introduced at the spring NIGA Indian Gaming Tradeshow, features dual, high-definition, inch landscape displays, the option for bank-wide synchronized lighting, a mobile device charging port, and other innovative features.

Launch titles include Mistress of Egypt, Solar Disc and Scarab. Highlights will include Fortune Coin, the highest-scoring test-bank game in the past year.

A ways-to-win video slot in the Jackpots series, Fortune Coin is an Asianthemed game with a four-level progressive jackpot.

When one or more Fortune Coins land on the reels, it can trigger any of three bonuses—an award of up to 1, times the bet, a free-spin event in which all minor symbols are removed from the reels, or a progressive picking bonus with the goal of matching three icons corresponding to one of the jackpots.

Fortune Coin is offered on four different cabinets, including the CrystalDual 27, CrystalCurve upright and both CrystalSlant slant-tops. There are several events in which those progressives can be hit, including a picking bonus that locks Hot Hit symbols in place and offers picks for credit amounts or additional Hot Hit symbols; and a re-spin feature that locks all jackpot symbols in place and prompts the player to re-spin for additional jackpot symbols, credits and additional spins.

Also in the multi-progressive core category is the Hyper Hits series, which awards one of three progressives for landing a five-ofa-kind with a gold disc on the fifth reel.

Other standouts in the core video area include Coin-OMania, which features coins falling from the top of the screen to land as wild symbols on the reels; Golden Egypt Grand, with a line, pyramid-shaped reel array; and Wild Pirates, with a unique mechanic in which cannonballs landing on the reels hold in place for a countdown, and explode to place wild symbols on adjacent reels.

In a similar mode, Golden. Jungle Grand is a follow-up game to the hit video slot Scarab, featuring the same kind of persistent game feature, in which players accumulate special symbols for 10 spins before the reels transform into full stacks of wild symbols.

Dallas continues to work with our partner Ultra Haptics to update the technology, to make sure the experience is ever stronger.

Additionally, the company will launch Jurassic Park Trilogy, a three-game series based on the iconic movie franchise. One of the main focuses in maintaining that lead this past year was a new effort fueled, like so many other aspects of IGT, by player research.

According to Orchard, what players told IGT on the stepper side was to be more like Well, their former selves, anyway. Baerlocher spent much time last year gathering customer feedback, and what customers told him was later verified in the test banks: New mechanical reel-spinners, and reworks of classic titles, are now being designed to be more similar to the S model in terms of sound, artwork, and particularly the pay table—recent games have used the top-box display to house only the top few jackpots, along with generic art, bonus features and progressive jackpot meters.

The new games go back to displaying the entire pay table on top, right down to the single-cherry win. Orchard says the results are plain to see in the test banks, with performance on many S games increasing threefold when reworked with the classic features.

According to Nick Nistler, product manager for core spinning reel, the changes have given a boost to the high-denomination stepper category.

When scattered bonus symbols land on the reels, the corresponding free games are awarded. The reels rumble in anticipation when two of the three bonus symbols land.

Among other highlights, Pinball Gold is a three-reel, three-line game with a nine-credit max bet and a pinball bonus.

As the player bets up, the bonus amounts in the pinball bonus rise. In the bonus, the player gets five shots in a pinball game, with the ball falling to touch various bonus awards.

Other standouts on the stepper side include low-denomination crossovers from core video like Dragon of Fortune, which includes a nudge feature in which the dragon symbol nudges a wild symbol to the payline.

A progressive picking bonus can lead to free games, award credits or one of four progressive jackpots. With oversized reels, expanded personal space.

The Megatower cabinet was launched last year with Megatower Wheel of Fortune, the top-performing wide-area progressive slot in the marketplace, according to a recent Eilers-Fantini survey.

Poker, Keno and More Even more than the reel-spinning genre, IGT has always been the undisputed, dominant leader in the video poker area.

The RTP is retained by adding an affordable extra per-hand bet. In the base pay table, extra credits are paid for three 8s or better—including for-one for a full house with three 8s and 2, credits for four 8s.

Max Action Poker jacks up payouts for a sixth credit wagered, including 8, credits for the royal flush, 4, credits for four Aces on Double Bonus, and a whopping 14, credits for four Aces with a kicker on Double Double Bonus.

There will be a new Game King multi-game unit displayed at the show including not only poker, but a new line of video keno games, headed by keno versions of the most popular IGT specialty video poker games.

Both slots and video poker will be available in tournament mode on new versions of the SpinFerno and SpinSplosion tournament products, and on TournXtreme, the new four-level tournament experience IncrediBell!

As players progress through four levels in a tournament game, IncrediBell! When not in tournament mode, these are some of the highest-performing games on the floor.

The company also moves further into the electronic table game area this year, with the addition of Paul Baskerville, the new director of ETG product management who spent 20 years of his career in various table game-focused roles for TCSJohnHuxley.

IGT also will display its new sports betting platform, deployed in Nevada, New Jersey and Mississippi, and will demonstrate the benefits of its strategic business agreement with FanDuel Group.

The number refers to the monitor, a inch, high-definition 4K display. In addition to making it easy for players to invest more in the way of wagers to get extra features in the games, Konami continues to protect the investment made by operators in its products.

Concerto Opus features a massive inch flat-screen monitor, previewed last year and ready for launch. The higher the bet, the larger the Strike Zone portion of the screen, starting with two reel positions at minimum bet and rising to a three-by-four box in the center of the primary game.

This project is adjacent to the new hotel and convention center featuring 83, square feet of conference space and guest rooms.

Be part of the ultimate destination experience in Cherokee, North Carolina. For more information contact Nick Marona at nick experientiadevelopment.

It will be released to the market around the time of G2E. A follow-up to that game is called Thunder Arrow, with a similar style of game mechanic.

Playing the Concerto New games for the Concerto Crescent, featuring a inch curved monitor, and Concerto stack, with the inch flat portrait monitor, are replete with new examples both of clever mechanics and unique progressive setups.

Two sister games for the formats, Monster Sweep and Fairy Sweep, feature a unique mechanic in which the player looks to line up three symbols either horizontally or vertically.

When that happens, the symbols sweep away and new symbols cascade into place. The goal is to create a chain of sweeps, which increases the chances for winning a progressive prize.

These feature another unique game mechanic, called Fortune Bank. At any time, the player can choose to activate the bank and play those stored credits in a separate highreward game with additional reel sets and random wilds in every spin.

When the Fortune Bank is activated, the player is spinning the reels for free, because Fortune Bank play draws on credits already earned.

The reels spin sideways, and the goal is to catch as many fish as you can. On to the Opus The new giant-sized Concerto Opus cabinet is hosting more games with unique play mechanics.

Random sets of Action Stacked Symbols become framed at the start of each spin. When two complete reels land with frames, the symbols disappear and are replaced by new symbols.

The Triple Sparkle game increases that to two sets of new symbols, potentially leading to huge wins, and symbol-driven progressive jackpots.

The Sparkle feature is only active with maximum bet, but Walther notes that the games make that max bet affordable to encourage higher wagers.

We anticipate on games like these, people will bet to the affordable max bet to take advantage of the Triple Sparkle.

The KX43 Content for the new KX43 cabinet being launched at G2E also follows the winning Konami formula of innovative, easy-to-understand play mechanics.

GLOBAL GAMES With SynkConnect, instead of placing a card in the reader, the player can simply tap his or her smartphone at or near the card reader, causing the bezel to turn green to indicate the loyalty card is active and ready to track play.

The same occurs when the symbols land on the third and fourth reels. If the reels rise to touch a bonus reel, it spins to award guaranteed credit prizes, and possibly progressives.

This is the type of experience only Konami can offer—the movement back and forth, mystery, lots of things going on on the screen, and a fun play mechanic with great math behind it.

Konami also will display its specialty games, including multi-station products such as the Fortune Cup mechanical horse-race game, which is driving incremental play for operators, as well as the skill-based musical timing game Beat Square.

With SynkConnect, instead of plac-. After play, the customer can either tap again to disengage or the system will do it after there is no activity for a set time.

For players still using flip phones, the NFC system works with fobs, room keys and other devices. But you can be sure those games will also feature clever mechanics, unique progressives and groundbreaking game play.

Taco Tuesday and Amulet of the Pharaoh headlined the introduction of more than games, which included multi-game mixes. Making inroads in the American market, Orrick says, depends on a strong showing at G2E, one of the key gaming shows, both in terms of size and attendance and also in terms of the new products and new game genres that exhibitors reveal.

The games that we will show in Las Vegas have been created to meet those criteria, and we have every confidence that they will succeed.

As well as new games, we will also unveil a brand-new cabinet innovation, literally as G2E opens its doors. The new games at G2E feature diverse themes and come from both international and U.

Neon Panther takes players deep into the jungle. Western Pacific and Crash Stacks both pay deference to cash.

We firmly believe this game will be our star performer at G2E. That opens the Big Deal Wheel as a bonus feature, with wins depending on which symbols have been matched to open the bonus.

As the expanded offerings suggest, Merkur Gaming has committed to the U. Our multi-national team is strong, well experienced and totally focused on further development of our success.

The next 18 months will see a lot more jackpot games that will come along with interesting bonus features to earn the jackpots.

As far as artwork on slot games, we will see a lot of Chinese or Asian content along with female-driven characters or the hero characters of games.

Merkur presents a gaming portfolio that is multi-faceted and country-specific. A market leader in Europe, a well-established and successful supplier across Latin America and the Caribbean, Merkur Gaming will also expand its presence in Africa and new market entries across Asia in the future.

It is a development that we are carefully monitoring. The firm has been a reliable partner and specialist for high-quality, competitive online casino solutions since Via edict, the Merkur Gaming slot games are transmitted into the online space, as both cash games and fun games.

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Prior P results results do not not guarantee guarantee a similar similar out outcome. All All rights rreserved. Mark A ayton in Las Vegas Vegas at at Player Novomatic Americas uses U.

When Novomatic, the undisputed leading supplier of slot machines in Europe—as well as an operator of thousands of casinos, game rooms and betting parlors—first brought its distinctive gaming equipment to the U.

Novomatic video slots had features like foot pedals that would switch the top and bottom video screens, so players could watch second-screen bonuses close up.

There also was the remarkable V. Lounge, which in one format has an actual easy chair for a player to sit in, with spin buttons strategically placed at the ends of the armrests to allow players to remain chilled out, and playing.

The company now known as Novomatic Americas, headquartered in Mount Prospect, Illinois, still offers the best of those Austrian innovations, but the company is now ready to spread its footprint across the U.

It also is thanks to a team of U. Rick Meitzler, the president and CEO, is a year slot supply vet-. Ward says the game got off to a strong start, especially placed on the V.

Lounge 3 cabinet, the largest, loungiest version. That and the other iterations of the V. Lounge, including the standard pre-.

It is a plug and play solution which retrofits to existing tables that does not require changes to layouts, chips, dealer or player behaviour.

It is inconspicuous and cost effective which is easy to install, calibrate and maintain. Lounge Curve, will join other cabinets, including the Panthera 1.

Meitzler says establishing U. So, we had to establish a studio here that focused on those differences and developed games specifically targeted for the U.

A key focus for G2E this year is on electronic table games. Novomatic already has cracked the ETG market in the U. Ward says the company will bring ETG product to G2E that has been developed with a stable of side bets designed for the U.

But on the slot side, U. That is a 30,unit market in Illinois right now, and still growing. Next year we are lobbying again to try to get VGTs into all of the bars, similar to Illinois.

MacGyver Mania Heading up the U. Housed on the Novostar V. Bonuses and base-game features employ all those iconic items in reel symbols and bonus events.

Ward says the MacGyver game was developed with a lot of help from players in focus-group settings. And people loved it. Literally everybody knew MacGyver.

Austria that are also working diligently on a lot of innovative content. Other progressives will be featured on the Panthera Curve and the V. They are very different games, with a common progressive bonus round.

Pyramid Fortunes and Voodoo Fortunes have generated a lot of pre-show interest, says Meitzler. At G2E, automated, virtual and live versions of popular table games will be presented with two automated roulette wheels and a live baccarat table to demonstrate variations of the powerful system.

This market gets much more dominant baccarat and roulette play, and in these games we have to get the percentages a little lower.

So, we are focused on side bet offerings. When the Professor Prof. Johan Graf, founder and owner of Novomatic goes after something, he does it right.

He treats customers well. He gives people a fair trial and treats them well. If you can even call it a booth—it will be more like a set.

Instead of the normal clusters of game groups scattered amid swarms of people, the Scientific Games display will be set up in a strategic, carefully planned way, organized to display the different styles of products in a way that will resemble a physical casino.

There will be games, for sure, arranged in game styles as they would be in a casino. There will be a central bar.

There will be tables to display Shuffle Master proprietary games. There will be a sports book, along with demonstrations showing how Scientific Games technology can be used to make bets from a slot machine or mobile phone.

According to Colella, everything in the front, public portion of the booth will be available to casinos by the first quarter or or earlier, including slots, tablegame products and ETGs.

Highlights on the original dual-screen TwinStar cabinet include two new titles in the popular Lock It Link series.

These games include a hold-andrespin bonus feature. When three hearts land in a row—each bearing a credit value—they hold in place for three free spins, and other hearts landing on the free spins trigger more spins.

Each time an additional heart lands on the. As long as at least one additional heart lands, the feature continues, the goal being to fill up all 15 spots on the three-by-five reel array.

The same type of hold-and-respin play mechanic is used in Loteria, the series of slots carrying the theme of the popular Latin American board game.

This game uses crowns like the Lock It Link series uses hearts. Stepper Style Scientific Games has always been known for mechanical-stepper slots, particularly under the Bally brand.

High-denom games have traditionally been offered either in three-coin or five-coin versions, but many titles are now offered in higher configurations.

You may see a nineline game that is high-denom. The other games serve the purpose of recreating some of the old hits. This brand has been very good for us, so we decided to bring it in at the higher price point.

Scientific Games also is launching new low-denomination steppers on the As in the original WMS version, there is a wheel feature in the game that gives players a chance to upgrade the wheel values—credit amounts, free games and progressive jackpots are included on the wheel.

But the new J43 version of the game has a unique addition. You can go ahead and place a bet and play the bonus. I believe players will find that to be a lot of fun, and this is a theme that does great for us.

Jinse Dao Dragon and Jinse Dao Phoenix are ways games featuring two-level progressives with two fixed jackpots beneath them.

These simplify that for the player. Premium Frenzy On the side, one of the highlighted J43 games is Twin Fire Frenzy, which combines the best features of three popular classic Bally titles.

It is actually a follow-on to the game Twin Fire. The Quick Hit series is the muchcopied progressive setup in which prizes on a progressive ladder are awarded for seven or more scattered Quick Hit symbols.

Twin Fire Frenzy adds a wheel bonus and free games to the mix. There is an optional Bonus Bet on the game that triggers more frequent bonus events There are two new Pink Panther games, Mega Mariachi and Many Fortunes, featuring a Lock It Link-style feature in the base game and the four-jackpot setup with two progressives on top.

Die Another Day will use the technique in a very Bond-esque way. For bonus features, the front of the TwinStar Wave XL cabinet will actually open to a secret chamber, and the player will gaze inside to view 3D images of Agent and all associated icons of the Bond films.

And that really is what the show is about for us. The gaming industry has expended a tremendous amount of energy trying to solve a millennial problem that never existed, while completely ignoring the increasing value problem on the Las Vegas Strip that does.

How did we get here? Indeed, after jumping 3. And through June, non-convention visitors were down 0. But now even the explosive growth in convention attendance seems to be facing resistance: Convention attendance is down 3.

In one shot—and with little to no fanfare— Caesars effectively refuted the casino millennial problem by reporting its findings that millennials, in fact, are more likely to be both non-casino and casino gamers than the older Gen X and baby boomer generations.

Moreover, the gambling component of these initial games is often arbitrary and separate from the underlying games. The early results should not have been a surprise to anybody.

And in fact, common sense would dictate that the opposite was true. In other words, a tremendous amount of energy has been burned over the past several years in an attempt to solve a problem that never existed.

How did this happen? We continue to provide our guests with world-class customer service and a renewed value proposition. Congruency is the extent to which your words, your actions and your behavior are consistent with your underlying being, beliefs and values.

For example, if you believed the Earth to be roundish but insisted publicly for whatever reason that the Earth is flat, you are being incongruent.

So as to the question of how we got here as an industry, there are only two real possibilities: Projections have a way of being overstated—certainly around these parts.

The first two things you need to know about forecasting are: If you were to ask somebody, say, what the size of the sports betting market in the U.

The job of the forecaster may not necessarily be to be accurate or even honest, but to produce a number to serve a purpose which sometimes may be for honest accuracy.

It is incredible the amount of energy that has been expended solving a millennial problem that never existed, while not a single meaningful effort has been made to solve the value problem that does.

We need to come to grips with the fact that the market for casino gambling in much of the U. The persistent rise in the house advantage of gambling games is fundamentally weakening the gambling product in the U.

Meanwhile, the rising prices and constant nickel-and-diming on the Las Vegas Strip are fundamentally weakening the overall Las Vegas product.

As I suggested last year, I still suspect that the increasingly disproportionate lack of low-end hotel casino supply on the Strip is a major factor in the weakening Las Vegas value proposition.

These are the problems that need to be solved. Hwang is the best-selling author of Pot-Limit Omaha Poker: Data was supposed to buoy our businesses—deliver customer insights, savings opportunities, soaring profits.

We were supposed to be masters of our data. But the terabytes of information—slot machine data, table game data, marketing redemption data, labor utilization data, point-of-sale data, hotel spend data, customer survey data, even valet parking data—can be an anchor that drags us under because the data is often not properly harnessed or is misunderstood.

Data should serve one primary purpose: Improve our business results by enhancing revenues, reducing costs, or keeping customers and employees happy and engaged.

But this is not happening in practice. As many as 85 percent of modern data projects are estimated to fail, for many reasons, including internal politics, overambitious scale, and, most significantly, lack of the right data analysis skills.

You may think that you have mastered your data, but unless you can answer these four key questions, you almost certainly have not.

Do you know where your best customers are? Every business wants to take great care of its best customers. We segment our customers into different tiers and give special perks to the top.

But do you know where those customers are at any given time, and do you know what they really care about so you can reach them and keep them loyal?

At one of my properties, we were having a difficult time moving the service score needle for our highest tier customers.

Our company was obsessed with service. We surveyed our customers every day, and the top tier scores were weighted at times an average customer, so it was critical to make them happy.

We had what we thought was a great idea—provide an amazing experience in the high-limit room. We pulled out all the stops.

We put our best employees in there. We prepared elaborate food menus with roast beef, shrimp and high-end drinks, and brought everything to them while they played.

We had supervisors and managers come through to engage them, let them know we were at their service and ask if they needed anything. But our scores barely budged.

Because at any one time, we might have had eight to 12 top-tier slot players and a handful of table game customers in that high-limit room, but more than of our top slot players were on the main floor playing their favorite lower-denomination game, and having to fight for service with a sea of other players.

We decided to dive deep into our survey data and found—based on a location code that was part of the survey—that there was one zone where a lot of our high-tier customers liked to play.

Armed with this critical data, we attacked the problem anew. We increased staffing in that zone to reduce wait times, made sure we had extra attendants keep everything spotless, and reallocated some supervisor and manager time to that area.

Our scores skyrocketed within just a few weeks and set company records for score improvement. It turns out that knocking out the basics for a large number of customers made a much bigger difference than wowing a small number of these same valuable guests.

Today, we can track customers in real time. By integrating this data with behavioral insights we can anticipate customer needs, deliver more meaningful personal interactions, and free up their time to spend it how they want.

It is this combination of data gathering, analysis, and execution that drives real loyalty and keeps your customers coming back. Are there situations where your customers might be coming in for a different reason than you think—perhaps when you have some kind of promotion or sale?

What are the implications for how you manage them? Are you digging past the obvious to not only find your best customers at any time but also learning what you can do to make their entire journey positive and memorable?

Do you know why your customers are coming in today? Gifts can be a big draw for casinos. They were our lifeblood at two of our regional operations.

We handed out everything from dining ware to bedding sets to bobbleheads of local sports heroes. The beauty of gifts is that the perceived value can far exceed the actual cost of the product.

The problem we faced was that customers were also redeeming a lot of free slot play on gift days—Sundays. It seemed like a waste of money.

Maybe this was a fluke, and one week does not a story make. But for the remaining Sundays that month, we saw the same pattern of lower free play but also lower revenue and profits.

To find out, we did some digging into the data. It turns out that a lot of our Sunday customers who had been redeeming gifts were not coming for the gift.

They came for the free play, and Sunday was the only day they had free during the week. We looked back at redemption patterns from these customers and saw that they were heavily weighted to Sundays, even on days when there were not gifts, so the data was there all along to figure this out, but we had not done the homework in advance.

By going with the obvious theory and plunging ahead, we solved one problem but created a bigger one. Without the free play offer, those Sunday customers did not have the right incentive to visit, as they were not motivated by the gift.

We fixed the problem by restoring the Sunday redemption option and looked for other ways to reduce free play. But we cost ourselves by making assumptions based on the face value of the data.

Today, we can even better use data to understand the drivers of customer behavior. When doing our analyses, however, we need to have a keen eye, and we must look in advance to understand those motivations.

Once you do, you can avoid costly mistakes and drive the behavior you want. We base many of our decisions on finding games with a higher WPU.

Operators waste a lot of money and valuable time every year chasing higher WPU numbers. Slot directors have all kinds of WPU-based metrics to judge their games.

The slot directors declared victory a few months later showing great new WPU numbers compared to the old ones. Most often, though, the new games with the higher WPU simply reallocate coin-in that was going to the other games on the floor.

How do you know a new game really helped you? To answer that, you have to dig into the data and look beyond the WPU numbers.

Analyze the behavior of your customers who played the old games and see how it changed after you replaced those games.

Did they start coming more often or spending more per trip? Who is playing those new games? Is it customers from segments that you were struggling to attract previously—maybe millennials or certain high-end customers?

Or is it the typical demographics that most games are designed to attract already, that late 40s-to-mids female customer?

Before cable, streaming, Netflix, Hulu and on-demand, TV shows had to score big ratings to drive high advertiser rates.

The networks paid more attention to certain demographics, such as toyear-olds, but if a show could not garner 10 million or more viewers, it would not be green-lit.

And the result was a lot of relatively bland big network programming that did not take risks and was careful not to offend, lest it alienate any significant portion of the viewing audience.

Today, TV content is in a much more specialized and compelling place. There are more good shows than most of us have time to watch, and on multiple platforms.

Shows that appeal to narrow audiences making it onto Netflix, Amazon or even YouTube never would have been produced years ago. The big broadcast networks can hardly compete on quality, garnering only a small percentage of Emmy nominations and suffering significant ratings declines.

By providing high-quality content for viewers, the insurgent competitors like Netflix are winning. And you can do the same by knowing what each of your customers wants and providing it to them.

Casino floors are not that crowded most of the time. The core slot customer can almost always find a game they like. We need to deliver compelling games for other customer segments to bring in more new business and grow the total casino market.

Digging into detailed customer ratings data shows that there are clearly games that keep customers coming back, while others, even if they perform well from a WPU perspective, do not grow the business because they do not create the right customer experiences at the game.

Is the highest revenue always the best outcome for a particular product? Are there longer-term considerations when thinking about revenues like sustainability and how to ensure repeat business?

Are there other instances where customers want a certain end result but the obvious answer is not the right answer—maybe fast service but an interaction that does not create engagement?

Everyone wants their money to last and no one likes to lose everything quickly. There is a huge problem with this approach, however, when it comes to experienced slot customers.

These games are boring. Most slot customers want that roller coaster—where they can win a meaningful jackpot, get ahead of the house at some point and make their decision whether to press on or cash out.

Over time the success of manufacturers like Aristocrat—with their higher-volatility approach to game design—bears this out. Average time on device is significantly higher for these more volatile games because people reinvest their winnings back in the game, hoping to win again and again.

TOD is totally determined by the customer, and if the game is exciting, they will keep playing. If it does not have enough thrills for them, the majority of savvy customers will walk away.

You will need to lay out your floors with the right mix of high and low volatility depending on what your customer mix looks like. You cannot run a successful enterprise today without leveraging data and using it to guide your key decisions.

Properly harnessed, data can be an incredibly powerful tool to understand and predict customer behavior and drive efficiencies at every level.

But it takes the right approach, talent and time. Human beings are complicated, and their behavior often defies neat demographic labels.

David Patent is the CEO and founder of Patent Enterprises, a big-data analytics and advisory company that specializes in delivering innovative problem-solving expertise to gaming and hospitality companies, domestically and internationally.

Patent has 17 years of executive, operations and data analytics experience in the gaming industry. The landscape promises to change dramatically following the midterm elections in November, when several Midwest, Great Plains and Western states—many dominated by American Indian casinos— begin taking up the issue.

Many tribes see legal sports betting as an opportunity to attract younger customers disinterested in slot machines and wedded to smartphones and skilled gambling.

Advancing technology and mobile and iGaming are viewed as crucial in the evolution of tribal gambling. A sports book requires a major investment in staffing, technology, data and marketing.

Yet, a book generates only a 2 percent to 5 percent profit margin. Most tribes lack the resources to operate distinct books. Those that get into the business will likely incorporate betting windows in sports bars or install kiosks.

The risk will be left to third-party operators like William Hill. The company will take care of all the details—set the betting lines and take the risks— and the tribe will get a percentage.

Apacki doubts sports betting will generate much revenue in a rural state with no professional teams and 19 commercial casinos competing for the wagering dollar.

Phyliss Anderson, chief of the Mississippi Band of Choctaw Indians, which operates the resort, was on hand for the ribbon-cutting, and said the introduction of sports betting at the casino will be a nice added feature for guests.

An additional, major obstacle is that tribes operate casinos under the Indian Gaming Regulatory Act IGRA and tribal-state compacts, a complex set of federal and state laws and regulations that restrict expansion of legal gambling.

The tribal-state regulatory agreements, or compacts, usually give the tribes statewide or regional exclusivity to operate casino gambling, often in exchange for a share of revenues.

But the compacts limit the type of gambling tribes can offer their customers. Many states are contemplating allowing racetracks, card rooms, taverns and lotteries to offer sports betting, claiming tribal compacts do not include wagers on professional and college sports.

Protecting gambling exclusivity and limiting competition is a primary focus of the tribes with the repeal of PASPA.

Seven tribes operate 11 casinos. Current agreements are in perpetuity and do not include revenue sharing. Washington legislators are normally opposed to expanded gambling in The initiative is being pursued by political consultant Russell Lowery the state, where tribes operate 29 casinos.

Ron Allen, chairman of the and the group Californians for Sports Betting. Nations Indian Gaming Association.

They have a common understanding. Thef ut ur eoft abl egameoper at i onsi sher e! This is understandable, as simple web searches turn up a lot of different definitions and examples.

But to be certain, while we can agree that as an industry we do an excellent job of collecting data—marketing, gaming, pointof-sale, hotel, labor, financial—there is still a large opportunity to leverage that data to improve operations.

While there are many ways to do this, I prefer the following quadrant-oriented picture of analytics:. The left-to-right axis ranges from analysis of past events to analysis of future events, with the latter being prediction-based.

Bottom-to-top we are moving from the who-what-when-where to the why and the how, adding intelligence to our information. These axes cut analytics into four major categories:.

These include a strong data analysis team and excellent communication between analyst teams and operations, as this data scientist reminds us:.

Answers start with descriptive analytics—first verifying that indeed the observation matches the data and preparing a summary versus prior month or year.

The diagnostics then can lead analytics teams into the usual: But it also can lead down paths such as looking at year-over-year game mix, hotel bookings and yield curves, restaurant covers and COGS, and labor.

Collaboration with operators here is key. If you did not know what proxy servers are, these servers serve as an intermediary for requests from clients you, as a player seeking resources from other servers.

Was really confused by all of this and and said u need to look into it. SCasino Erfahrungen und Test. This is why it is extremely easy to find slot machines suited for low-wagering players.

Call of the Wild kostenlos spielen und ausgiebig nach Lust und. Skip to content Read a review of the Kronos slot machine by WMS and play the no download online version of this casino game for free for a chance to win real money.

Dank der modernen Branche kann man inzwischen auf fast allen Wegen einzahlen, ob Kreditkarte, Banküberweisung oder Instantüberweisungen wie Sofort und Giropay.

Zum Einstieg befindet man sich selbsterklärend auf dem niedrigsten Level, das einem aber bereits spannende Belohnungen ermöglicht. Eine sehr kleine Auswahl — aber immerhin bietet man es überhaupt an.

Given the high usage of mobile devices today, it's not surprising that a new and very popular type of casino gambling has emerged on the mobile platform.

See more The Wizard of Oz: Our BetonBrazil Sportsbook Review.



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